Preetish Panda

Product | Marketing | Technology

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preetish88@gmail.com

+91 - 776-0055-009

Profile

I'm a hands-on professional with more than 6 years of experience in product management, marketing and product engineering in diverse companies (from top notch technology MNCs to startups).

Skills

  • Content Marketing
  • PPC
  • Media Reations
  • Marketing Automation
  • Wireframing
  • Social Media Marketing
  • Google Analytics
  • Exhibitions and Events
  • SEO

Experience

PromptCloud Technologies Pvt. Ltd.

Marketing Manager

October 2016-Present

  • Studying customer target persona, increasing lead flow and nurturing the same via marketing automation and promotions.
  • Performing market research, competitor and data analysis to gain command over product portfolio and adding new revenue channels.
  • Building strong brand via content marketing, influencer marketing, social media promotions, public and media relations.
  • Creating and executing SEO strategy via keyword analysis (using Google Webmaster, SpyFu, SEMrush, etc.), backlink building, monitoring SERPs and website optimization including A/B testing.
  • Tracking metrics for own content and various promotions via email, social media, search (PPC) and display ads using Google Analytics.
  • Planning and driving sprints across the teams to accomplish tasks in a timely manner with resource constraint.
  • Creating product requirement document, wireframes and user stories for new product or feature launch and executing the marketing activities.
  • Participating in events and conferences to increase visibility in the target market.

DoubleSpring Media India Pvt. Ltd.

Product and Marketing Manager

August 2015-October 2016

  • Crafting and executing content marketing plan (articles, infographics, videos, and presentations) to drive awareness, leads, subscription and conversion.
  • Growth hacking to increase the customer base of the product via influencer outreach, partnerships, PR and alliances.
  • Building and growing online marketing channels; Organic Search, Display, Affiliate and Social, and Mobile.
  • Onboarding customers and communicating the value of the product via behavioural emails, in-app instructions and video tutorials.
  • Working closely with development teams to deliver with quick time-to-market and optimal resources.
  • Prioritizing and specifying the product requirements, creating use cases and working on user experience deliverables such as wireframes and mock-ups.
  • Creating PRDs and monitoring post launch metrics for new features to identify improvement opportunities.
  • Acting as a product evangelist to build awareness and understanding.
  • Setting and tracking KPIs related to customer acquisition, engagement and satisfaction.

Infosys Ltd.

Senior Associate Consultant

April 2014-June 2015

  • Helping clients to design and develop multi-channel digital strategies and deploy digital marketing platform for measurable business outcomes.
  • Engaging with clients to identify their business problems, design solution using innovative processes, technology and drive greater synergy and cost savings through marketing innovations.
  • Deriving actionable insights for the clients by looking at campaign, consumer and operational data from multiple web properties and help in improving business outcomes.
  • Analyzing, measuring and validating social media activities, creating dashboard, reports, social media monitoring, listening, and using digital analytics tool like Google Analytics.

Oracle Financial Services
Software Ltd.

Technical Analyst

February 2010-May 2012

  • Designed and created installers/utilities with new features for OFSAAI. Added new modules and components to installer for performance enhancement.
  • Worked as OFSAAI’s Product Sustenance Engineer by fixing bugs and developing new features as a part of enhancement requests raised by clients. Provided support to OFSAAI Administrators and Customer Engineers across the globe.
  • Responsibilities included understanding the product architecture, integration, source code structure, software build, software development, patch releasing and deployment of the company’s workflow and products for its clients.
  • Assisted in coordination of technical sales activities related to prospective customers and partners.

Experience

K. J. Somaiya Institute of Management Studies and Research - Mumbai, India


PGDM (Communications) — 2.57/4 GPA

C. V. Raman College of Engineering - Bhubaneshwar, India


B.Tech(Information Technology) — 7.29/10 CGPA

Awards

Pat on the back - PromptCloud Technologies Pvt. Ltd.


For uninterrupted contribution and ownership of marketing activities with utmost sincerity and proactiveness. Achieving a benchmark in the level and quality of marketing done at PromptCloud Technologies.

Above and beyond - PromptCloud Technologies Pvt. Ltd.


For going beyond the call of duty to achieve marketing goals and significantly contributing to organizational growth.

I-Appreciate - Oracle Financial Services Software Ltd.


For significant contribution towards installer development within stipulated timeline while maintaining zero occurrence of error.

Articles

Preetish Panda — preetish88@gmail.com — +91 - 776-0055-009