Engineer by training,
growth leader by trade.
I'm Preetish Panda. I head growth at an AI-native legal services firm. Before that I ran growth at Passage and was employee #2 at Bettermode, where I built marketing from scratch. I also build open-source tools and publish research on marketing.
Where I've worked
Bettermode
TeamWave
An engineer who fell for marketing.
Started as a software engineer at Oracle. I still treat funnels like systems to instrument and debug.
Employee #2 and first marketing hire at Bettermode. I've led growth from zero to millions in revenue.
I ship open-source MarTech tools and publish peer-reviewed research on customer behavior and growth systems.
From first hire to Head of Growth.
Software engineering at Oracle, then growth roles at TeamWave, PromptCloud, Bettermode, Passage, and now an AI-native legal services firm.
Head of Growth
CurrentHeading growth at a legal services firm built around AI, collaborating with an in-house team of engineers, designers, and product managers.
Director of Growth
Led growth across acquisition, product-led activation, and lifecycle.
Director of Marketing
Employee #2 and the first marketing hire. Built the marketing function from nothing.
- Built the marketing team, systems, and playbooks from scratch as the first marketing hire.
- Built an SEO and content program that drove hundreds of thousands of organic visits and qualified pipeline.
- Ran account-based campaigns that won high-value enterprise accounts.
- Led the company rebrand and product positioning.
- Hired and led a team across content, design, and growth.
Head of Growth (Marketing)
Ran marketing for an enterprise web-data company and grew revenue and pipeline over three years.
Product & Marketing Manager
First marketing hire. Set up go-to-market in the first year.
Senior Associate Consultant
Advised enterprise clients on digital marketing and lifted qualified leads by 30%.
Software Engineer
Built features for Oracle's financial analytics platform. Won the 'i-Appreciate' award in my first year.
I also build and publish.
Open-source tools for problems I've hit in growth work, and peer-reviewed research on marketing.
Analyzing Customer Conversion Patterns: A Survival Analysis Approach to Multi-Channel Attribution
Applies survival analysis to model time-to-conversion across marketing channels, as an alternative to rule-based attribution.
Customer Segmentation via Clustering on Demographics and Purchases
Uses clustering on demographic and transaction data to find customer segments that marketing can act on.
Skills & Toolset
Full-funnel marketing, positioning, and analytics, plus enough engineering to build the tools myself.
Growth & Acquisition
Acquisition across organic, paid, and account-based channels.
Product Marketing & GTM
Positioning, messaging, and launches grounded in customer research.
Analytics & Experimentation
Multi-channel attribution, cohort analysis, and structured experimentation.
Engineering & MarTech
Marketing automation, CRM architecture, and building open-source tools.
Growth Philosophy
The principles behind how I diagnose funnels and position products.
Say hello.
Want to talk about growth, marketing, open-source tools, or just exchange notes? Send a message here or reach out on LinkedIn.