Scaling tech companies from
early traction to millions in ARR.
I'm Preetish Panda, Director of Growth at Passage and former marketing leader at Bettermode. With 14 years blending engineering rigor with creative positioning, I build repeatable acquisition flywheels, GTM plays, and product marketing engines that compound.
Proven experience across leading tech organizations
Bettermode
TeamWave
Collaborative, creative, and analytical.
Engineer from Oracle who brought systems thinking and data architecture to growth.
14 years scaling tech companies—from zero-to-one traction to multi-stage ARR expansion.
Outsized impact comes from executing simple things consistently.
14 years of scaling
tech companies.
From writing analytics algorithms at Oracle to building high-velocity growth engines across Bettermode, Passage, TeamWave, and PromptCloud.
Director of Growth
CurrentLeading growth across the full acquisition funnel, product-led activation, and lifecycle execution.
Director of Marketing
Joined as employee #2 and built the entire marketing organization from scratch, driving zero-to-one category leadership.
- Joined as marketing employee #2 and built the marketing department, systems, and playbooks from scratch.
- Architected an organic content and SEO engine that drove hundreds of thousands of organic visits and qualified pipeline.
- Executed targeted Account-Based Marketing (ABM) plays converting high-value enterprise accounts.
- Recruited, led, and mentored a cross-functional marketing team across content, design, and growth.
Head of Growth (Marketing)
Developed and executed marketing plans resulting in substantial multi-year revenue and pipeline expansion.
Product & Marketing Manager
Joined as the first marketing hire and established the foundational go-to-market engine within the first year.
Senior Associate Consultant
Consulted enterprise clients on full-funnel digital strategies resulting in a 30% increase in qualified leads.
Software Engineer
Built features for Oracle's financial analytics platform and received the 'i-Appreciate' award in the first year.
Skills & Toolset.
A holistic blend of full-funnel marketing execution, product positioning, data analytics, and modern web architecture.
Growth & Acquisition
Multi-channel engines that drive sustainable, scalable pipeline.
Product Marketing & GTM
Aligning product capabilities with real customer problems and distinct positioning.
Analytics & Experimentation
Hypothesis-driven iteration supported by solid data architecture.
Technical & MarTech
Bridging the gap between engineering systems and modern marketing tech stacks.
Growth Philosophy.
The foundational convictions that guide how I diagnose funnels, position products, and scale high-growth tech companies.
Let's talk growth, GTM, or advisory.
Have a growth bottleneck to solve, a GTM question, or an advisory opportunity for your tech venture? Fill out the form or reach out directly on LinkedIn.